Showcasing Apple’s largest ever phone screen display, the iPhone XS Max is designed to maximise the impact of media and apps. It features a 6.5” OLED screen, with a powerful A12 processor and pin-sharp 428 pixels per inch screen density. The custom-built OLED panel provides industry leading colour accuracy, true blacks, and remarkable brightness and contrast. There’s a new level of water resistance too, with a highly durable glass screen to resist scratches.
Out with the old
The iPhone XS Max features a sumptuous 6.5” OLED Super Retina Display. To give an uninterrupted front display, Apple has done away with the Home button; technophobes need not worry, however – thanks to Face ID, it takes just a glance to unlock your phone or a gentle swipe up to access features.
Designed for living
iPhone XS Max is rated IP86 for water resistance, meaning it’s water resistant up to 2 metres for 30 minutes and is sealed with a precision-fitted surgical-grade stainless steel band. The glass covering the screen is also highly resistant to scratches, so you can just get on with using the device as intended.
The A12 Bionic chip is a six-core CPU powerhouse, which gives you fantastic performance as well as energy efficiency. With Apple’s next-generation Neural Engine, it uses real-time machine leaning to transform the way you use your apps. It’s up to 15% faster and 50% more energy efficient than the previous generation A11 chip. The 4 core Graphics Processing Unit is up to 50% faster than the A11 chip when using visually demanding apps, like games and video editing. /p>
Thanks to its improved 12-megapixel, wide-angle and telephoto cameras and faster sensor, your iPhone XS Max is even better at shooting photos and videos. Using Apple’s Image Signal Processor and the A12 chip’s Neural Engine, it unlocks new creative possibilities. Features include Smart HDR, bringing more highlight and shadow details to your photos; Bokeh background blur for standout portrait shots, and all-new Depth Control to adjust the depth of field after the photo has been taken. Additionally, you can shoot 4K video up to 60 frames per second (fps) and 1080p slow motion up to 240fps.
Designed to make your iPhone experience faster and more responsive, iOS 12 makes it faster to do everyday tasks – for example, swiping to camera is up to 70% faster than previous iPhones, and the keyboard displays up to 50% faster than previous models. You can FaceTime with up to 32 people at once, with tiles that automatically expand as people talk. There’s smarter ways to manage notifications and settings, intelligent shortcuts to pair your daily routine with the apps you use, and better privacy management when browsing the web.
Thanks to iOS 12 and iCloud, you can connect your Apple products automatically and make your everyday tasks easier. For example, stream videos from your iPhone XS Max to your television via your Apple TV 4K; everything’s synced, so all your devices have the latest information.
What is augmented reality?
AR can cleverly merge information and digital objects with the environment around you, directly onto your phone screen. (If you’ve ever played or seen Pokémon Go, you have experienced AR already.).When looking at your phone screen, this ingenious technology enables you to see (for example) handy navigation arrows on a street – aiding you towards a set location or you could view and then shoot virtual aliens as they invade your living room.
iOS12 is compatible with ARKit 2, unlocking more immersive AR experiences for app developers. AR objects can now be sent with Messages and Mail and viewed in the real world, while a new AR app called Measure helps you measure real-world objects just by pointing your camera at them.